Monthly Archive: September 2016

The Death of Traditional TV: A Marriage of Internet and Television

Over the last decade, television as the world once knew has been changing.  It has to in order to survive.  With the widespread adoption of high speed internet and the infrastructure to support streaming videos online, it was a marriage destined to be.  One that is long overdue. Generation Y, preferring the utility of a …

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Echo Boomers and the Power of Democratic Voice

The truth is out there and Generation Y is willing to find it!  The echo boomers, as the power users of the internet of the last decade, have decided as a mass on how to shape it. What have they created?  With the power of the internet, they created the voice of society.  To some it may …

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Generation Y as Consumers: How Echo Boomers are Shaping the Future of Advertising

You see an ad for a good product and how wonderful it works.  It happens all too often – some guy on TV showing you how their product is superior to another, how their ingredients are fresher, their engineers smarter, etc.  Is it true?  It doesn’t matter says Generation Y.  We don’t want it. Believe …

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